Case Studies


Investec Wealth & Investment are now in their fourth year of sponsorship with Sheffield Theatres. Initially, the partnership focused on Performance Sponsorship; entertaining key clients around a sponsored performance of a Sheffield Theatres production, where their guests were also joined by the cast post-show. Responding to Investec’s changing business priorities and an increasing emphasis on prominent branding and client cultivation, the partnership now centres on bespoke events sponsorship, business development opportunities and measurable ROI.


GRI Group has been a major supporter of Sheffield Theatres since 2013. With a key interest in providing long term sustainable support to the Theatres, GRI committed to sponsor our Wardrobe Department for three years. This partnership has enabled us to establish develop a new Costume Hire Service; which now generates vital income to support the work on our stages.

An entirely bespoke and creative sponsorship venture, this partnership celebrates and profiles GRI Group’s entrepreneurial spirit, whilst capturing the imagination of our audiences and providing eye-catching brand association.

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Sheffield Theatres is the largest theatre complex outside London. Across our three auditoria: the Crucible, the Lyceum and the Crucible Studio, we offer a huge variety of home-grown and touring productions, as well as a thriving programme of participatory events and activities.